07 May 10 Proven Ways to Get New Clients for your Business
10 Proven Ways to Get New Clients for your Business
The biggest question for all entrepreneurs is “how do I get more customers?”. If you think about it your business means nothing without paying customers. Your customers are the livelihood of your business – without them, you won’t have a business to even start with. You won’t be able to pay bills, salaries or even grow your business.
So how do you get more clients? There’s certainly no one size fits all approach as every business is different. We wish we could write a blog and say do “X, Y and Z” and you’ll have clients knocking on your door immediately. The truth is, getting new clients takes some time, energy and a lot of effort. To really steady the pipeline of new customers you have to invest time into building relationships and trust between you and your prospective clients.
We have compiled a list covering 15 proven ways to get new customers. You might be familiar with some of these at a glance, but we have included helpful advice and tools that you can use to grow your business.
1. Social Media Groups
Social media platforms like Facebook Groups are a powerful tool to utilise. Many people think that Facebook is useless as the organic reach is very small. However, almost every user of Facebook is part of various groups. Joining Groups where your ideal customer hangs out and engaging with them so you can build a lasting relationship.
Eg. If you are a supplier of baby clothes and products, you might want to join groups focused on new mothers, parenthood etc, as the people on the group will be more likely to actually buy your products. Then, rather than spamming and self-promoting be helpful when people ask questions in the group. Add value to their lives to build that steady relationship. Group members will take note of your expertise and will be in contact with you when they want more info.
2. Blog about it – to the right people
You’ve heard it multiple times – CONTENT IS KING! Writing warming content is the best way to communicate with prospects. However, this can also be a downfall if you’re not writing with your ideal client in mind. You have to write blogs that speak to your ideal customer with relevant issues they might be having and want a solution too. Let’s take the example of the baby products business, write blogs that talk about new products or recipes for a healthy baby. If you’re a jeweller write warming content on how to choose a diamond or cleaning tips for your accessories. You get the idea. This will reel them into your site and give you the opportunity to show your immense knowledge in the field.
This is like selling without actually selling. This is an opportunity to really show how well you know your industry and that you can relate to your reader. Ideally, you can add discount codes and shopping links to act as a selling tool.
3. Referrals and Testimonials
This is one of the most obvious and well-known ways to get new clients. Rightfully so as it always works! Having someone that is over the moon with your products and services and actively telling people about you is not just a pat on your back, it brings in new customers who want the same experience.
But you shouldn’t sit around and wait for happy customers to send you their happy testimonials. Jump the gun and ask your clients to give their opinion of your business. Send an email or make a phone call and ask them what they liked and use that to your advantage. Make it part of your client process and ask customers for feedback after their purchase. Not only will this bring in new clients it will also give you the opportunity to identify problem areas in your business and improve them.
4. Be Social
Social media builds trust and expands your reach to potential customers. Platforms like Facebook, Instagram, Pinterest and Twitter are used by billions of people around the world which make social media a wonderful platform to reach your target audience. The key to your social content is not to be all about making sales. Your clients want to do business with real people and creating a mix of social content that includes behind the scenes snippets, team photos and normal life in the office, builds a special kind of trust. This trust will encourage your clients to buy from you.
The added bonus to social media is the hype and excitement it builds, especially if you include people. Let’s say for example you are a wedding photographer; you share a recent wedding shot whilst tagging the couple and talking about the experience of shooting their wedding. The couple will be excited about the photo, start sharing the posts and engaging with all the love received from other viewers. Other couples will see the post and all the interaction with it and think “I want that photographer for our wedding too!”. And boom you have another client.
5. Pump up your SEO
Search engine optimization (SEO) is a great long-term strategy to drive targeted traffic to your company website and landing pages. You won’t see overnight results with SEO, but with a sound strategy in place, you can drive traffic over time and convert visitors into paying clients.
Decide on keywords that describe your business (get as specific as possible) and think of terms people would search to find you. Use those keywords and phrases and bump up your SEO. This is an incredible way to get a stream of clients who are actively searching for what you have to offer. They are already in the market they just have to find you (possible the easiest sale you can make).
6. Try Online Ads
In digital marketing, online ads are the new proven way to get customers. We suggest looking into Facebook and Google Ads. Both platforms can be a very effective way to reach your target audience and clients for a small amount of money. What is wonderful is that you can decide how much you are willing to spend. Facebook Ads allows you to create specific audiences to show your ad to. You get the choose from areas like location, gender, pages liked, interests etc. This way your ad is shown to a specific audience that is more likely to buy.
Similarly, Google also has targeting options to narrow who see your ad. The wonderful thing about Google Ads are that the ads only show up if someone did a search using your specified keyword. Which means people already in the buying market will see your ad and once they have shown interest in your business you can make the sale.
With online ads, you can generate leads that are in your specified target audience and you can sell your products and services to your ideal customer.
7. Host a webinar
Webinars are an incredible way to grab new clients. A webinar is a live streaming video “workshop” where you either teach or share advice about something – usually related to your business or product. You can also do a Q & A session with your attendees where you can answer real-life questions customers might have.
Webinars tend to have high conversion rates because they give you the ability to connect with your audience, answer the questions and share your knowledge on the particular subject.
8. Follow Up
Reconnecting with clients is another wonderful way to get new clients. Firstly, you can follow up with potential clients that haven’t purchased yet. Send an email or give a phone call to all prospects that have enquired about your business but haven’t purchased, ask them if they are still interested or if they have any questions before buying.
Similarly, you can follow up with past clients to see if they need any additional help or new products. Make contact to find out if they are still happy with their products and if they would be interested in additional products or services. You can even through in a little discount on a second purchase that will move them to buy again.
Collaboration and partnerships are tried and tested way of getting new customers. If you partner with another business you get to tap into their client database and can get potential new customers for you. The partnering company will have the exact same thing with your client base. In reality, it is a win-win situation for both parties.
10. Generate Leads
Generating leads consist of finding prospective clients that could benefit from your products and services, and coming up with a strategy to reach them. In a previous post, we’ve covered in detail what Lead Generation is, the benefits for your business and how to implement it. Read more about it in our Why You Need Lead Generation blog.
Now it’s your turn!
We’ve covered 10 ways to get new customers for your business fast and easy. Now the reality is most people read through this but do not take action. We want you to choose at least 3 of the above strategies and strategize how to implement them in your business right away. You’ll see the results in no time.
Let us know which strategies you’ll be implementing and how they turned out for you. We would love to hear from you.
If you want us to help you, here’s a link to a FREE consultation with one of our experts by clicking HERE.