23 Dec Coca-Cola Pocket Size APP used in an Activation
COCA-COLA POCKET SIZE APP
The Coca-Cola Pocket Size APP was designed because Coca-cola was looking for a fresh face to lauch their new 330ml bottle. A selfie competition was launched. The idea was to choose regular people for their Pocket size campaign. Thus Activation Stations were placed all over the country for anyone to use the selfie APP.
The Coca-Cola Pocket Size APP worked like this:
When the user activated the app, it prompted you for your info, followed by a countdown to capture and submit your selfie.
To complete your submission you had to refer a friend via sms from the APP.
The development of the APP was the brainchild of our Head developer Strauss Bornman while he was still working for his previous company.
Accreditation: Design – Byron Phillipson, Development – Strauss Bornman, Execution – Offlimit Communications, Booming Media Hotshots- The Exhibition Stand