Women in Business

Candice Malan


As the founder of Born Intelligence, I have learnt a thing or two about surviving in business. And as a female entrepreneur, I know and understand that there are battles that need to be fought Fiercely on a daily basis to make ends meet.

Today more and more women opt to build their own business and break through the glass ceiling and moulds set out by previous norms. I believe the rise of female entrepreneurship is both essential and a great opportunity.

To celebrate Women’s Month in South Africa we’ve asked my dear friend and the phenomenal Candice Malan – Head of Sales at Elite Inc – to share her opinion on women in business.

This is Candice’s encouraging advice on entrepreneurship especially for women:

The Path to be a Women in Business

We often hear so many women wanting to start a business as a sign of independence, growth and liberation. And yet, not a lot of women really know where to get started with a business.

There once was a point in time in my life that I just wasn’t sure of where to get started, what sort of business model I should think of or even where to begin. I had so many ideas running through my mind and because I don’t come from a family of entrepreneurs it made it even more difficult as I had no-one to talk to.

That is where a light-bulb moment came up for me, if I cannot find what I am looking for why not be that. If it is a problem I am facing then surely other women should have the same problem.

And that is why I am proud to say today I help aspiring women entrepreneurs to succeed online.  The biggest challenge a woman faces every day is time. Let’s face it, if we aren’t running around to get kids ready for school, it is running around to pack lunch boxes, then rushing to work, rushing back to pick up the kids, do homework with them, and prepare dinner, etc. I have always felt there is a constant rush to get things done and at the end of the day I feel so exhausted I don’t even have energy left to enjoy simple little things like quality time around the dinner table.   Working for a boss or someone else has been the biggest challenge preventing me from “not rushing” all the time.  Since I have been an entrepreneur, working from home, I get to spend more quality time with my family and still have enough me-time to be a happy woman too.  I get to enjoy the simple things in life like waking up in the mornings, enjoying a cup of coffee and just hear the birds chirping.  I am present at the moment because my mind isn’t busy with the next thing I tick off my checklist. I believe all women deserve the same opportunity to enjoy life, to enjoy themselves, be successful, have a great family and also have a thriving business.  It gives me so much meaning to have helped other female entrepreneurs do exactly the same by working through a mentorship program and actually achieve great results.

We developed a 6 Month mentorship that helps aspiring entrepreneurs to start their very own successful online business whilst working under our guidance. We have seen huge successes from our female clients as they build their confidence with new entrepreneurial skills, they are now able to spend more time with their kids and family and at the same time feel great about the contribution they make towards their clients.

It all starts with making a decision, committing towards yourself that you are going to do it and then follow through on your decision which means taking action and putting in the hard work.

If you have ever thought of starting a business because you have more to give the world than to just do a normal job, then now is the time to take action.

For women’s month, we have a very special opportunity to book a breakthrough coaching call with me to help you on an individual basis to plan your future online business. In this personal breakthrough coaching session, I will dive deeper into your dreams and aspirations plus put you on a clear path to starting your very own business.

Click below to book your personal breakthrough coaching call with me now, there are only a few spots left!

It is the most empowering thing you can do for yourself, and in turn also set an example for those around you.



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