17 Sep Coca-Cola Brand Activation by Born Intelligence
Coca-Cola Brand Activation
Visitors to Menlyn Mall Shopping Centre in Pretoria were getting more than they bargained for during their holiday shopping in December 2019…
The Born Team in collaboration with our friends at Booming Media Hotshots made this interactive Brand Activation for Coca-Cola. The activation was literally all about fun and games!
Coca-Cola is a fun brand, and the guys and gals at Coke love to interact with their consumers – we’ve seen that with our previous Coke activation.
This time we’ve upped the ante! Not just in interaction but in size too! The activation set was a whopping size of 10 m x 16 m – probably one of the BIGGEST activations we have ever made. The outside was entirely covered with massive Coca-Cola branding and the inside was filled with specially crafted Coke branded games. The players could compete in various games for amazing prizes. The games involved cycling, puzzles and many more.
The interactive games were designed and developed around physical and mental strengths, whilst being fun and engaging.
Coca-Cola is a brand we love to work with, they love their consumers and are always looking for new ways to interact and connect with them.
This project definitely was one to be remembered.
If you are a brand looking for an activation and the chance to interact with your customers and capture leads. Provide your details below so we can discuss your dream.