Marketing from the heart: Small Business Marketing for Valentine’s Day

It might feel like Valentine’s Day is still far away, but maybe it’s just because we’re packing up our Christmas tree a little late this year. In fact, Cupid’s favourite day is just around the corner! That means it’s time to get back to business—the business of love and all the sales that go with it.

You’ve got customers with hearts in their eyes waiting to find that perfect something for their perfect someone—but if they don’t know you exist, they can’t add-to-cart! That’s why it’s a good idea to step up your marketing efforts in the weeks leading up to this romantic holiday.

Email My Heart

An email campaign reminding them you’re in their hearts may be just what they need to spur a purchase. Or at least put your shop top-of-mind. Plant the seed of romance, and maybe use a few emojis to get the hearts flowing.

People Love Polls

Let people tell you what they’re loving for Valentine’s Day with polls on social media. Polls offer engagement and insight to what they’re looking for and also makes your business relatable. Ask about their Valentine’s Day plans: Headed out to a romantic dinner or staying in?

Find a Match with Facebook and Google Ads

Target your audience and get your ads seen in the lead up to Valentine’s Day. The right ad buy can drive customers to your site and boost sales. That’s something we all love.

Update Your Website or Landing Page

Create a custom experience that makes your potential buyer feel like they’re in a warm hug—with Valentine’s Day messaging built in front and center. You want to make sure that the message and visuals you’re using in your ads and on social media are represented here. That way, they know they’re in the right place! And are already in the mood to fall in love with your products.

We’d love to help you find the right match of marketing solutions for your small business this Valentine’s Day season. In fact, we already know we have a lot in common. Let’s talk and set up a date—hopefully the first of many!