Pay Per Click or PPC for short is model of web showcasing in which promoters pay a charge every time one of their advertisements is clicked. Basically, it’s a method for purchasing visits to your site, instead of attempting to “win” those visits naturally.

These advertisements are sold in an auction; you bid what you would like to pay for a click on the advertisement. If you bid the most, you have a chance to rank your business advertisement on the top of the sponsored results.

When a customer clicks on your business PPC listing, they will be redirected to your website, and you are charged the amount you bid. If someone clicks on your PPC listing, they arrive at your website, and you are charged the amount you bid.

Pay per click advertising generates traffic immediately. It is as simple as; spend enough on your bid, get a high ranking and potential customers will see you first. You can change your PPC campaigns in a few hours or days, compared to normal search engine that can take weeks or months PPC is very fast and nimble.

Pay per click can be very cost effective, you can sometimes find keyword “niches” where the top bid is very low. You generate traffic to your website much easier than other forms of paid advertising.

Pay per click is now a basic Internet marketing tool. You cannot afford to ignore pay per click. But you have to avoid the more-clicks-is-better mentality because it can get expensive and you cannot rely only on pay per click advertising. Focus on conversion and return on investment, rather than clicks, and you can build a profitable campaign.