Marketing Tips to Grow Your Business and See Genuine Results

The past year has been especially challenging for most businesses. The pandemic aside, businesses also face a highly competitive and oversaturated market. Driving growth may appear extremely difficult, but a well-planned online marketing strategy can pay off.

Born Intelligence, the client-focused digital marketing company, shares a few insights and marketing tips to help you grow your business effortlessly. Some, like social media advertising, may need you to set a budget aside, while others have no cost, but they all promise genuine results.

Websites are Powerful Tools

Don’t ever be fooled into thinking that small businesses don’t need a website. If you don’t have one, you are missing one of the most effective marketing tools. Most consumers start their search online, and a well-designed website is the best way to make an excellent first impression.

Make sure your website is easy to navigate, has a fast-loading speed (not more than 3 seconds), and is mobile device optimized.

The benefits of a website include:

•       Offers credibility for your business.
•       Helps with lead generation.
•       Its content can be used to inform, educate, and convert visitors into paying customers.
•       Can give your business a wider market reach.
•       Customers can reach out to you quickly because they have instant access to your business contact details.

Customers are on Social Media

Your target audience is somewhere on social media, you just need to know exactly where that is. Find their preferred channels to ensure your resources on social media advertising are spent wisely.

Use social media to target your audience and engage them as you build lifelong relationships with them. According to Born Intelligence, some tools are essential if you want to have a comprehensive online marketing strategy in 2021.

These included social media listening tools and chatbots. The former notifies you every time your business is mentioned, allowing you to instantly react. The latter allows better interaction between your business and its customers.

Worthwhile Content

Anything that reaches your audience is called content. This can be a blog post, social media post, or even a video. One of the best online marketing tips is to make sure all your content is informative and helpful, allowing audiences to learn more about your products, services, and business.

To provide the right content, you need to know what problems your customers need help solving. Therefore, know who they are and what their needs are.

Born Intelligence offers these pointers for enhancing your online marketing with worthwhile content:

•       Regular blogs updated with new information receive more links and attract more visitors.
•       Target your audiences with tailored content according to which stage of the sales funnel they are in. In most stages offering solutions to their problem is far more important than focusing on your business and products.
•       Customers on the move will more readily consume audio or visual content.
•       Content must be easy to read, grammatically correct, and actionable.
•       Videos, infographics, and images make content more attractive.

SEO Makes Finding You Easier

Search engines can help your digital marketing efforts if your content is optimized. If you are to rank well in search engine results, you must include relevant keywords and links to credible sites in the same niche as yours.

Remember, since almost half the searches on Google are local, content must also include local keywords and links to local interests.

Make sure your business is listed on all the directories relevant to your niche, including GoogleMyBusiness.

Finally, for the best SEO results, every place where your business is present online must have your exact name, address, and correct telephone number.

Social Proof is Free and Effective

Authentic testimonials and success stories are a free and powerful form of digital marketing because they offer social proof.

Born Intelligence also encourages clients to establish a referral program to increase lead generation. This is the best word of mouth for your online audiences.

Even though most customers are happy to provide you with a referral, they won’t do it unless you ask them to. Once they refer a client, you need to show your appreciation. This can either be by offering an incentive or sending a thanking email.

Get the Right People Behind Your Online Marketing

Growing your business can be very demanding. This often means you don’t have the time to concentrate on your social media advertising, lead generation, and SEO. If you want to get the right message out to the right audiences at the right time, then you need to get a dedicated digital marketing team behind you.

Born Intelligence is a marketing agency with a great track record of successful campaigns offered through their various services. Get in touch and let’s discuss the best approach to grow your business with genuine results.