BEN10 GIANT OMNITRIX ACTIVATION TOUR

CREATING THE FULL EXPERIENCE IN AFRICA

The reason for the Ben10 Giant Omnitrix Activation Tour was to launch the new series. Ben10, Cartoon network and DSTV wanted to create excitement and awareness for the new Ben10 series and what better way to do it than with an Activation or CIP

The Ben10 Giant Omnitrix Activation Tour travelled to Joburg, Durban and Cape Town. Activated in Canal Walk Shopping Centre, ‎Eastgate Shopping Centre‬ and Pavillion Mall

In an attempt to re-unite families, the Ben10 Giant Omnitrix Activation Tour was designed to reward kids and their parents working together.

The Ben10 Giant Omnitrix has a buttons on each side, the one button was located low on the Omnitrix and the other button high. Engaging as a team, the parent and child has to push both buttons at the same time. The Omnitrix is triggered and a photo taken with your favourite Ben10 superhero’s.

Our involvement with Ben10 Giant Omnitrix Activation Tour

Born Intelligence was hired to design and manufacture the brain for the Omnitrix. So in order for the Giant Omnitrix to work we did the electronics for the buttons, lights, camera and printing. We covered all the coding for Arduino electronics as well as superimposing of the superhero’s on the photo’s.

Accreditation: HDI Youth Marketeers-Mall Events, Born Intelligence – Manufacturing of the Omnitrix brain with electronics and coding and Booming Media Hotshots– The Exhibition Stand