22 Jan Magazine Advert for Jenna Clifford in Deluxe South Africa
JENNA CLIFFORD MAGAZINE ADVERT IN SOUTH AFRICA DELUXE
Shanei from Born Intelligence was appointed by Jenna Clifford Designs to conceptualize and design a print advert for the high-end international publication, South Africa Deluxe as introduction of the jeweller’s new daisy collection. Jenna Clifford, the brand founder and director of Jenna Clifford Designs, has a very deep love of nature and enjoys working this passion into her art. A love florals, especially roses is a trademark of this iconic South African brand.
It was this intertwining of the brand and nature, as well as the symbolic nature of the daisy collection that inspired the initial concept for the artwork. The word “daisy” comes from the old English for “day’s eye”, as it opens at dawn and closes at night. Resembling the sun, it hints towards the start of a new day – a new beginning.
Shanei and the team wanted the artwork to reflect the deeper meaning behind the jewellery collection. A dark background was chosen to represent the breaking of dawn. The summery hues added by the jewellery combined with the bright frangipani’s to elude to the magic on an early summer’s morning. Crisp, clean and honest.
The contrast in bright splashes of colour against the dark background allowed for a bold yet playful space where daisy bracelets could hang from the frangipani offshoot.
Jenna Clifford believes in a deeper symbolic meaning behind everything and the same applies to the Love Me Daisy Collection. The range consists of multiple handcrafted pieces in 18ct white, yellow and rose gold, masterfully set with the highest quality gemstones. It embodies the essence of femininity, love and light. All characteristics embedded in herself and her brand, and which had to be reflected within the artwork.
Jenna Clifford is a world-renowned jeweller, known for her unique customised creations. Although we live in a world that is moving towards all thing digital, she still finds value in utilising print media when the fit is right. The team at Born Intelligence would like to agree.
Print media can offer longer lasting exposure, and are still one of the most widely distributed and trusted forms of media. It was confirmed by a study, that readers don’t watch or listen to another medium whilst reading their magazine. They offer their undivided attention to the article in front of them, holding ample benefits for advertisers.
Even in a digital world, consumers still save a beautiful magazine advert of an aspirational item or something they would love to own to refer back to later.
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