07 Sep Get your business blooming in 2020 with Born Intelligence by Your Side
Get your business blooming!
Tips you didn’t know you needed and you get some FREEBIES!!!
Growing a business isn’t easy. Trust us we know! First, you need an outstanding business idea. From there, you need to discover a profitable niche, define a target audience and have something of value to sell them. Whether you’re selling products, services or information, getting the word out has become increasingly difficult. And without the right marketing strategies to fuel your growth, making a profit and staying afloat is virtually impossible. And this is true in all businesses.
However, identifying the right marketing strategies might feel like rocket science. How do you get your message to your audience in a world flooded with visual clutter and stupid ads everywhere? How do you communicate effectively with YOUR AUDIENCE? How do you become more visible and increase sales while still making a profit? And to make things worse there are countless online tools that are advertised to help ease your life. But what exactly is the difference between social media posts and ads? Why should I do SEO and not even to start on all the different acronyms that no one understands like PPC and CPC?
The truth is we know and understand why you might be ready to pull your hair out as there is just too much information overload!!!
Why? Because we’ve also been there! Starting our business wasn’t easy, every single day marketing trends change, new technology arises and just when you think you figured something out Google decides to change their algorithms. Luckily, through more than 5 years we’ve made our way through all the highs and the lows and can confidently say we’ve made it! and we want to helpp you make it as well!!
So today we want to shed some light in your dark tunnel. Our marketing team has put together this guide with things to help you grow your business. There are even some tips you didn’t even know you needed!
Ready to start blooming? Let’s dive in…
How to get your business off the ground with the right marketing tactics, whether you are a startup or an existing business.
1. Take a stand for yourself
Firstly you must take a stand for your business. Make a decision about where you want to go and what you want to achieve. Stick by your decision and do whatever it takes to make it work. Don’t look around for the next shiny thing that looks cool. Stick to your dream, your calling if you will and pursue that in excellence with everything in you!
If you work hard towards growing your business your team will do the same. The more effectively the team works together towards the same goals, the faster you will obtain them and ultimately grow your business. It all starts with YOU.
2. Identify Your Business Niche and Audience
Give yourself permission to explore. Be willing to look at different facets of yourself (your personality, social styles, age) and listen to your intuition. We tend to ignore intuition even though deep down we often know the truth. Ask yourself “What gives me energy even when I’m tired?”
Decide the niche market you want to provide too and build your business solely around that. Don’t try to advertise yourself to everyone and hope to sell something. Shift your focus to only one niche and put all your effort into that. You’ll reap the benefits sooner than you think.
3. PLAN
Most people don’t plan, but it will help you get to market faster. A business plan will help you gain clarity, focus and confidence. A plan does not need to be more than one page. As you write down your goals, battle plans, strategies and action steps, your business becomes real.
Ask yourself the following questions:
- What am I building?
- Who will I serve?
- What is the promise I am making to my customers/clients and to myself?
- What are my objectives, strategies and action plans (steps) to achieve my goals?
- Who will be helping me along this journey?
- Who will be my support network?
4. Brand Yourself
The way people see your business can have an enormous effect on how they perceive your products or services. Ensure that you create a corporate identity that speaks for your business and showcase your core values without even trying.
Invest in a professionally designed corporate identity that includes your letterheads, business cards, logo, packaging and everything in between. Trust me, it makes a HUGE difference.
5. Build a Support Network
Having people you can turn to for help is so important, even more so in business. One of the things I’ve learned along the way is the importance of cultivating a network of supporters, advisors, partners, allies and vendors. If you believe in your business, others will too. Network locally, nationally and via social networks. Join networks such as your local chamber of commerce or other relevant business groups.
I can hook you up with the best business network!
When attending seminars, expos and other events, ask others what they do and start building relationships with those people. You might be able to offer them your services or you might end up needing theirs. The more you build your network and relationships the more you will be top of mind when someone needs your services.
6. Don’t just Sell a Product
This is probably the most important tip on the table! Don’t just sell a product, offer a value added item that people invest in. Each day we all purchase products and services, but what are those things that stand out that keeps us buying? Focus on offering your customers something that adds value to them and makes their lives easier.
Serve them with something they will build value in their lives. Think of what you can offer alongside the main product. What can you offer that will help your customer achieve their goal even more. This approach can help lead you to new ways to refine your products and services and deliver more value, which your customer will appreciate and it will make them say yes more often to the product offering.
7. Be the Social Butterfly
Whether you are an introvert or an extrovert you can’t deny social media and being that social butterfly that everyone knows. Social media is where the magic happens. Now we know it can be intimidating at first. But as you build momentum, you’ll navigate your way around it and achieve insane results.
Platforms like Facebook, Instagram, LinkedIn and even Whatsapp have changed the online marketing world tremendously. Everyone uses at least one of these platforms and getting your message out on these platforms is the best thing you can do to grow your business.
8. Make Time For What Matters
In the busy world we live in it gets difficult to balance work and personal life – even more so if you are an entrepreneur. However, you should always make time for your loved ones and your hobbies outside of work. You will need this safe space especially when days are rough and to keep yourself sane.
9. Don’t Doubt Yourself
We can’t stress this enough, never doubt your abilities. Whenever things seem too hard or impossible to obtain just remind yourself of who you are and why you are doing this. You are enough and you can achieve anything you set your mind too.
There are multiple ways you can grow your business and the internet is full of tips and tricks for fast growth. However, we’ve learned there is no quick fix to this. The more time you spend in developing a solid foundation for your business, the better your business will grow.
We trust that our tips will assist you to grow your business into a blooming enterprise that bears fruit for years to come. And as an added bonus for you, you can get access to our FREE checklist to ensure you take all the necessary steps to get your business blooming.
When attending seminars, expos and other events, ask others what they do and start building relationships with those people. You might be able to offer them your services or you might end up needing theirs. The more you build your network and relationships the more you will be top of mind when someone needs your services.
6. Don’t just Sell a Product
This is probably the most important tip we can offer. Don’t just sell a product, offer a value added item that people invest in. Each day we all purchase products and services, but what are those things that stand out that keeps us buying? Focus on offering your customers something that adds value to them and not you.
Serve them with something they will find value in. Think of what you can offer alongside the main product. What can you offer that will help your customer achieve their goal even more. This approach can help lead you to new ways to refine your products and services and deliver more value, which your customer will appreciate.
7. Be the Social Butterfly
Whether you are an introvert or an extrovert you can’t deny social media and being that social butterfly that everyone knows. Social media is where the magic happens. Now we know it can be intimidating at first. But as you build momentum, you’ll navigate your way around it and achieve insane results.
Platforms like Facebook, Instagram, LinkedIn and even Whatsapp have changed the online marketing world tremendously. Everyone uses at least one of these platforms and getting your message out on these platforms is the best thing you can do to grow your business.
8. Make Time For What Matters
In the busy world we live in it gets difficult to balance work and personal life – even more so if you are an entrepreneur. However, you should always make time for your loved ones and your hobbies outside of work. You will need this safe space especially when days are rough.
9. Don’t Doubt Yourself
We can’t stress this enough, never doubt your abilities. Whenever things seem too hard or impossible to obtain just remind yourself of who you are and why you are doing this. You are enough and you can achieve anything you set your mind too.
Chris Hemsworth also believes in you!
There are multiple ways you can grow your business and the internet is full of tips and tricks for fast growth. However, we’ve learned there is no quick fix to this. The more time you spend in developing a solid foundation for your business, the better your business will grow.
We trust that our tips will assist you to grow your business into a blooming enterprise that bears fruit for years to come. And as an added bonus for you, you can get access to our FREE checklist to ensure you take all the necessary steps to get your business blooming.
