Right Move Properties Website Redesign by Born Intelligence

Rightmove Properties Namibia was established in 2011 and is mainly focused on the real estate market in Windhoek and surroundings in Namibia. They specialize in selling and letting of residential, commercial and industrial properties. Their passion and commitment is reflected in the gratitude of their clients and the countless awards they have won as one of the top real estate agencies in Namibia.

Our paths with Rightmove crossed when we were on a business trip in Namibia. Originally we signed them up as a client for lead generation. As part of the Google lead generation strategy we had to develop landing pages for their various agents which were quick to load especially for mobile device. No one wants to wait more than 3 seconds for a page to load.. We achieved outstanding success with the campaigns. 

Ultimately, Rightmove Properties decided to revamp their websites to fit the modern and sleek landing pages we designed for the campaigns. 

The Challenge:

The Rightmove Properties website was outdated, elements were out of place and overall the navigation was not user-friendly at all. Some functions like the search bar did not work properly and the site was not mobile friendly. In general the style and look of the website was bland which added no excitement to the property listing site.

They wanted their website to represent their true qualities and match their award winning stature. All the flaws and outdated style needed to be updated to match the modern and sleek landing page designs whilst incorporating their brand  identity. 

The website had to have all the major pages including the Home, About Us, Contact Us and the Properties pages. The property pages included listings that had all the relevant information of each property including images, property description, prices and Agent contact information.

Furthermore, the website had to be optimised for speed and performance with a high SEO rate. They wanted to obtain a higher conversion rate and a lower bounce rate.

To make the website redesign even harder, Rightmove wanted the website to be finalised in record time with a deadline of only one week. 

The Solution:

All the objectives that we had to meet were quite overwhelming and the deadline was a big concern throughout the process. The Born team collaborated and strategised various ideas to offer a solution to the challenging website redesign whilst ticking of all the boxes and over delivering.

Shanei – the head web designer – designed and conceptualised a complete overall of the website. The new design included exciting new features, brand colours coupled with stylish layouts that brought a new look and feel to their website.

The development team worked out a timeline to fit in the project and meet the pressing deadline. The new design was brought to life in record time with more than 120 pages built in only 2 days!!!

The Results:

The new updated design is slick and modern, perfectly tailored for a refreshed audience. The site is more user-friendly, the site speed and performance is beyond expectations and new features like an advanced search function and a currency converter was introduced. 

Lorette, head of Rightmove Properties was so pleased with our work she recommended our services to an international leading magazine. 

The Rightmove Properties website redesign and development was a exciting project to work on and we did it in excellence. We are so proud to have achieved the results we have and in the timeline we could achieve this. This project just showed us that no job is to big or small for our Born team.

Thinking about getting your website redesigned and developed? We can help!