Reviews are an essential part of a successful business. In 2020, 87% of consumers read online reviews for local businesses. With the widespread use of smartphones, it’s rare for consumers to decide to visit or purchase from a company without reading reviews.

A positive review can convince a customer to check out your business. In contrast, a negative review can stop a customer from even giving your business a shot. It’s essential for a company to create a strong online presence for its brand by utilizing the power of reviews. 

Drive Business Sales

Online reviews are social proof that your businesses’ services or products are worth a customer’s time and money. The more reviews you have, the more likely a customer will be convinced to purchase from you. Good reviews are the equivalent of having your friends or family recommend a product or service. Customers want to know about other people’s experiences to ensure they’re investing in something worthwhile.

Build Credibility 

Positive reviews can help build trust and credibility for your brand. It’s one of the easiest ways for your brand to develop its identity and for customers to form a lifelong opinion of your brand. Which business would a customer want to buy from? A company with hundreds of five-star reviews or a business with one five-star review? Having a consistently high rating will help establish your brand in a specific niche and help you stand out from your competition.

Boost SEO Rankings

Optimizing your website to be SEO friendly is essential to rank your webpage and pop up on the top results when a customer is looking for a service or product you offer. While there are many ways to build SEO, increasing the number of people talking about your business is a great way to help. Search engines, like Google, will rank your business higher if your company’s name is frequently mentioned in online reviews.

Establish Relationships

Customers love when their favourite brands interact with them. When customers leave reviews, companies can respond and say thank you or answer any product concerns. When customers feel heard and appreciated, it creates connection and loyalty. You can even use your platforms to encourage client testimonials by creating a giveaway or special discount. If you don’t feel comfortable doing that, you could simply include a business card with each customer’s orders with a link to provide a review.

Conclusion

Great reviews can help your business stand out and create an increase in sales. Bad reviews can leave a lasting impression on potential customers and hurt your credibility. It’s essential to ask your customers to leave reviews and encourage more customer feedback to increase your business’s credibility.

If you struggle with being seen in a digital setting, you’re not alone. Having a strong online presence can make or break the success of your organization, so it should be a top priority. If you want to grow your business and optimize your digital footprint, click on the link below to learn how we can contribute towards your business success.