Brooklyn Vet Clinic Website Revamp for more Conversions by Born Intelligence
Brooklyn Veterinary Clinic is a companion animal veterinary clinic that offers comprehensive care for your pet. Serving pets since 1989, with excellent professional and compassionate care. With an incredible team lead by Dr. John Luyt and Riana, they will ensure that your pet always receives the best possible care during their stay at the clinic.
Our paths crossed with Riana many years ago and a long-standing friendship bloomed. Riana introduced us to the Brooklyn Vet Clinic and we fell in love with their compassion and care for our furry friends. However, Riana wanted to up the game and be there for more furry kids in need. And as we are in the business of helping people solve their problems, we proposed to update her website to get more conversions.
The Brooklyn vet Clinic website was already up and running showcasing the wonderful services they offer. But the design and layout was not optimized in such a way to truly communicate their professional service offering or the brands they work with. There were no attention-grabbing aspects to make sales and navigation was quite unusual.
Riana did not want to change the character of their business brand but wanted to counter the flaws that stood in the way of making sales. Furthermore, she wanted a way to communicate with clients to remind them of the outstanding facilities they have and showcase the nutrition products that they sell.
The Born team collaborated and strategised various ideas to offer a solution to the main challenge of a higher conversion rate.
Shanei – the head web designer – designed and conceptualized a revamp of certain aspects of the site. The design did not change the overall look and feel of the site but made provisions for new sections and features.
A new section was introduced that included a lead magnet where visitors can get a discount on their first consultation. Furthermore, client testimonials were also added specifically to showcase previous customer experiences.
The new updated design is optimised and tailored for more conversions. The added lead magnets and email designs also contribute to the conversion rates. The bounce rate has gone down tremendously and the conversions have improved far beyond our expectations.
The Brooklyn Vet Clinic website redesign and development was an exciting project to work on. We are delighted to have achieved the results and can’t wait to see the future results.
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