20/80 Rule in Lead Generation

The Pareto principle also explains why it is so important to test your marketing campaigns. Twenty per cent of your marketing efforts can be expected to produce 80 per cent of the results. You need to find out which 20 per cent of your marketing is the most successful and running comparative campaigns is a way to do that. A more general consequence of the Pareto principle is that you need to focus your efforts in all aspects of your business. Prioritize what is important and concentrate your efforts on that and you will be more productive with less effort.

The Pareto principle separates the vital few from the many less fruitful activities. It is named after the highly influential Vilfredo Pareto, an Italian economist of the late 19th early 20th Century, who observed that 80% of the wealth was owned by 20% of Italians and whose thinking has underpinned much of microeconomic thinking.

In lead generation classification that is based on Pareto’s Law, which states that a small percentage of items accounts for a large percentage of value. This value can be sales, profits, or other measures of importance. Roughly 10 per cent to 20 per cent of lead inventory account for 70 per cent to 80 per cent of conversion value. These highly valuable items are classified as A-quality leads. Moderate value leads account for approximately 30 per cent of inventory items and contribute to roughly 35 per cent of the total.

To help, consider that (in theory, anyway) if 20% of your actions generate 80% of your results, then 20% of that 20% produces 80% of 80% of your results. Now, you could, of course, apply this logic ad infinitum, and slice your days and hours and minutes and seconds into supposedly ever-higher-value slivers-but that would be preposterous, so don’t. But what just this additional round of multiplication means is that 4% of your effort (the 20% of your 20%) generates 64% of your results. In a 40-hour work week, that’s a period of a little over an hour and a half.

The trick with the 80/20 rule is identifying the 20% that really matters and focusing on those areas because they are the ones that drive your results. In my case, it was my project manager who helped me identify the 2 design issues out of the 10 on my list that would bring the most impact to the project.

To the delight of many successful entrepreneurs, the Pareto’s Principle applied to their customer base gross revenues tell them exactly the source of their profit as well as their unprofitable relationships. By applying Pareto’s Principle, also known as the 80/20 Rule, an entrepreneur will uncover the true source of their company’s profit.

One of the most useful applications of the 80/20 rule in marketing relates to profits. A typical business earns approximately 80 per cent of its profits from the top 20 per cent of its customer base. This knowledge enables companies to focus on maintaining relationships with these top customers. Loyalty and frequency programs are intended to offer the best value and experiences to customers who provide the best results.

The important thing to remember is that the 20 per cent is always the most valuable. Eighty per cent of your efforts and resources should go to that most valuable 20 per cent. For example, develop 80 per cent of your content to that top 20 per cent of your customer base. Offer 80 per cent of your best customer rewards to that group. Make sure you pamper them because they are truly the backbone of your efforts and the products of those efforts, they are truly your target audience.

You probably have hundreds or thousands of contacts on your client and prospect lists from your website, and email and social media marketing efforts. Keep close tabs on which customers made a recent purchase, are frequent buyers, or which ones were generous in their purchases.

Well, if 80% of your income comes from 20% of your clients, but you spend 50% of your time on it, by reducing the time spent to 25% by outsourcing certain tasks related to that work, you can spend more time on scaling your business by locating more clients like your 20%. All you have to do is identify your 20% target demographics’ customer profile, and engage in marketing efforts to gain similar clients.

We at Born intelligence can help you identify the valuable 20% of your business and help you develop the right target marketing plan to shift more resources towards the 20%, does that make sense?

Book your strategy call today, Right now!

Lead Generation for Good Quality Customers

There are all sorts of ways to generate leads for your products and services. The best part about lead generation is that it’s fun. How it is done, is all up to you. Don’t stray too much from your brand and you should not have any problems getting new people to your website. The tips in this article are only some of the things that you can try.

But, if you want to make sure you’re getting the right kinds of leads there are a few things you need to get straight. In the following article, we shall be looking into three effective online lead generation tips that will help you immensely. |Each business, whether it is offline or online has generated leads to continuing growing and making more sales. This is what makes lead generation such an essential part of any business because this is where the money is. Once you understand how and when to get leads that convert, you will have the ability to build your business faster and move to the next level. This article will talk about three good lead generation suggestions that you can start utilizing right now for a good outcome. Nowadays the internet has become a tool for many marketers near and far to reach global markets with their product promotions.

Tip One: Businesses that have sufficient business development resources can benefit from the volume they can access by purchasing shared leads. However, if your company is relatively new or doesn’t have the resources to pitch many new businesses, buying exclusive leads can often yield a higher ROI.

Tip Two: Just because someone has read your content and signed up, doesn’t mean you have a return on your investment. To ensure that you do, you need your company to have all the bells and whistles to ensure signups convert to sales. A lot of people think newsletters are read, but not if you have the right type of content. Put time and thought into designing a newsletter and register on a simple free service like MailChimp to start building your list. If you are just starting out, make newsletters as exclusive as you can by sending them once every other week or once a month and adding new exciting content.

Tip three: If you want people to get attracted to your business and become prospects, make yourself known as an authority. This is the most important step to getting good quality leads. The website and offers are second. You have to give a reason for your prospects to want and trust your offers. Your credibility has a very big part in making your lead generation better. Your work should carry a strong guarantee or money back offer.

Lead generation is something that, in all likelihood, you are already doing. Of course, it’s nothing more than finding ways to attract new customers to buy from you. Your efforts are the basis of every marketing tactic you use. Don’t be too serious about it.

But, if you want to make sure you’re getting the right kinds of leads there are a few things you need to get straight. Use these three tips for online lead generation in order to get a lot of unexpected help. Every company, whether it is online or offline has to get leads to grow further and get more sales. This is what makes lead generation such an essential part of any business, because this is where the money is. When you recognize how and when to generate leads that get sales, you will have the capability to progress your business quickly and take it to the next level. This article will look at three useful lead generation tips that you start using immediately for great results. The internet is a great way for marketers to reach niche markets worldwide promoting their products effectively.

Bonus Tip: When you get traffic to come to your landing page for lead generation, be certain that it is targeted traffic. In other words, concentrate on the correct keywords to get the correct kind of visitors to come. Whether you are buying traffic by running a PPC campaign or you are optimizing your website for the search engines, you must select the right keywords to get quality leads. These keywords may not get that much traffic, but as long as they are targeted, that is the only thing that matters. In order to make sure you’re creating a solid list of keywords and key phrases, use a trusted tool like the Google Keywords tool to help you out with it.

When you’re aiming at generating leads online, it’s important to remember the importance of clarity. Your prospects will get a clear picture of your site when your content is organized in an understandable way. The aim here is to create a site that is easy to navigate to avoid confusion and create leads out of prospects. If you had your prospects come in for a particular piece of information, don’t make them hunt around for it. Your lead generation program is likely to take off quick with a clear easy site to navigate for prospects who visit and find what they are looking for.

So, it is really essential that you concentrate on putting an ad that goes with your landing page. For example, the title of your ad should be on the same topic as your landing page. Writing your own copy and do all of above correctly with the right results is a daunting experience,

Do loose money first, book your strategy call today.