BRAND ACTIVATION
Amazing Client Interactions
Born Intelligence gets involved in designing, developing and launching a unique promotion, activation or
instalment that will get the clients or target market talking about your brand.
Clients remember events more than a brochure or some information. So getting your clients involved in your brand is the best way for them to remember you. A Physical Interaction can create a number of advantages
When clients have the choice of interacting with your brand they are more willing to give you their information. Therefore, finding a creative way of interacting with your client might be able to deliver all the data you wish for or more.
Activations don’t just have to be for data collection or brand awareness. It can also be to launch a new product, inform people of a coming event or a lot more. It can be a purely information driven activation.
Brand awareness is something that is almost unmeasurable, getting involved with your clients is good for your brand awareness but getting your client’s to interact back with your brand is Amazing brand awareness. Reaching client’s that might not have even considered interacting with your brand.
But the one thing that can make the difference between a good activation or a bad activation is “IS IT FUN?”. If an activation isn’t fun then why do it. With the right plan and execution each activation can be amazing.
Your clients will remember you better if they had an amazing experience with your brand, so the key to a successful activation is something fun
that for fills it’s purpose. Our services cater to do exactly that.
Creating the perfect activation starts at the concept, something that will be fun and interactive. Something that everyone will enjoy. Keeping your end goal in mind. Almost anything is possible with the right budget and attitude – even a hover board!!!
After the concept, planning and design are done, we will need to build this amazing activation to make it last and be able to survive the public. Considering the cost implication of each item, keeping cost low as possible.
After everything is done, we will install this on location and even manage it if you wish. Collecting data and analyzing that data to get the best out of each event.
Since the implementation of various activations, these businesses have grown in high-quality customer opportunities
Nutriday wanted an Activation to encourage sales for their new yogurts they recently launched. They wanted it to be interactive and fun for their customers but also to remind them of their childhood and came up with Nutriday Says.
The reason for the Ben10 Giant Omnitrix Activation Tour was to launch the new series. Ben10, Cartoon network and DSTV wanted to create excitement and awareness for the new Ben10 series and what better way to do it than with an Activation or CIP
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