All businesses make use of different forms of advertising, which includes brochures, pamphlets, magazine and newspaper ad. Display ads, also known as a banner ad is an online type of advertising which includes many different formats and relies on text, images, video and audio to communicate an advertising message.
In modern day, there are increasing sales and profit for any business all thanks to successfully using marketing technologies such as Display Advertisements.The main function of Display Ads is to attract customers to your business leading to potential orders.
Display ads usually follows AIDA principle which includes attention, interest, desire and action. The sound, headline or picture attracts your customer’s attention, and influences them to buy your product.
Display Ad targeting is an exact science, you have the ability to hyper target your customer by age, geographical location and lifestyle much better than most advertising mediums. However, having the right graphics your display ads will attract attention, spark an interest and inspire customers to click your advertisement – all within a second.
There are two reasons why your customers click on display ads. They are either intrigued by a product or service they haven’t previously considered, or they are responding to a product they already want to buy. Display advertisements should be simple, your customers should read and digested the ads without conscious thought.
Display advertising campaigns are great strategies that can improve the visibility of your business product and brand. It is an efficient way that can help you adapt with the demands of the times and to evolve an effective marketing plan and strategy.