Direct-mail advertising or Mailers, is the process of sending promotions or information about your business to your current or potential customers by mail. Mailers often include a sales letter, brochure, order forms and prepaid envelope, They have a number of benefits for your business.
One of the major advantages of mail ads, is that it is highly targeted. Your business can purchase mailing lists of potential customers through a mail listing distributor, then you can target your market directly. Mail ads are highly measurable as well, your business can effortlessly measure the results of your mailers campaign by keeping track with your responses and calculating the profitability.
Mail ads are highly individualized; you can address your customers by name in your mailers campaign. Therefore, the messages of your business sales letter is directed at a particular person and will seem as if you are speaking directly to your customer. Addressing your customers by name, or personalizing the letter to your customer will enhance the customer experience and ultimately prompt them to buy your products.
Mailers are a cost effective way of advertising for your business. Your business can design an appealing brochure using colours and eye-catching graphics, with your own computers. You can send out only a few mail ads to see whether it is an effective advertising campaign and if so on a later stage send out more mail ads.
Mail ads are highly flexible, depending on how much you want to spend. Your business can use postcards to advertise, or include a free sample of your products. You can also include as much information as you desire in your mail ads campaign.
Mail ads are a continuous learning process, the data and analysis you collect can deepen your understanding of your customers. These findings will help you to refine your next mailers advertising campaign, making each mailing more effective than the other.